Viva Debuts New Candie’s Eyewear Rx Sun Collection

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By Deirdre Carroll: Senior Editor



 
SOMERVILLE, N.J.—Viva International Group has introduced a new sun line to its Candie’s Eyewear collection for spring. The 12 new prescription ready sunglass styles are fun and fashionable, perfect for the trendy lifestyle of today’s Candie’s girl.

“We’re excited about the introduction of prescription ready sunglasses to the Candie’s Eyewear collection,” said Timm Parker, Viva’s vice president of merchandising for domestic brands. “The collection takes its direction from the fun and flirty design themes found in the Candie’s clothing and accessories collection and translate them into a variety of quality sunglass options for today’s Candie’s girl.”

Bold silhouettes, including wayfarers, aviators and glamorous ovals, are offered in colorful combinations with chic temple treatments, such as animal prints, heart designs and floral patterns. Animal prints, also found in the brand’s extensive accessories collection, bring inspiration to the new sunglasses.

Merchandising materials include 3-piece, 12-piece and 24-piece displays, mirrors, logo plaques, countercards and banners featuring the current campaign image, as well as a window display new for 2013.

Dispenser Price Guide: $

dcarroll@jobson.com