Safilo Adds Polaroid Suncovers and Kids Collections

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NEW YORK—Safilo has expanded their Polaroid sun collection with the launch of the Suncovers and Kids collections.

Polaroid Suncovers (left) are designed to fit over prescription frames. Available in six styles, three for men and three for women, each pair features Polaroid’s premium polarized UltraSight lenses which offer 100 percent UV400 protection, glare-free vision and day-long comfort.

Each Suncover comes with a zippered case and cleaning cloth. Available P.O.P. for the collection includes an 8-piece display, counter cards, brochure, digital brochure and poster.

For the Kids collection (right), Polaroid is offering six sunglass styles, one for girls, one for boys and four unisex styles. The line of acetate sunglasses offers 100 percent UV400 protection against UVA, UVB and UVC rays and Polaroid polarized gray lenses that block out virtually 100 percent of glare. Additionally, the lenses are durable, with a strong, scratch-resistant coating and shock-absorption to withstand impact and protect the eye. The styles use allergy free materials and feature adjustable temple tips to fit a child’s face and lifestyle.

Each Kids frame is packaged in a soft pouch with a cleaning cloth and the collection is supported by a 12-piece display, counter cards, brochure, digital brochure and poster.

Dispenser Price Guide: $$ ■

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