STYLE: Style.Pages Style.Pages Check.Out: Texarkana Eye Associates By Deirdre Carroll Monday, April 21, 2014 12:00 AM #TheCOLLECTION The Scott Harris Collection From Europa International Made from the highest quality materials and craftsmanship, the Scott Harris Collection offers looks that go from casual to professional, playful to dramatic, edgy to refined, for both men and women. Scott Harris sub-collections include; Scott Harris UnderGround, iconic reinventions with retro appeal; Scott Harris Pulse, sleek, laser-cut metal frames with a twist; and Scott Harris Vintage, full of old-school styling. Lastly, Scott Harris sunwear is a prescription-friendly collection offering on-trend styles in both metal and handmade acetate. MSRP is $170 to $220. @Retail Dr. Elvin Fenton, OD Owner, Texarkana Eye Associates, Texarkana, Texas “All of our Europa frames could be described as ‘killing it’ and sell beautifully but specifically. We love the Scott Harris Collection.” What are you selling? I met our Europa representative in 2002. After speaking with him about the Scott Harris collection, I decided to add them to our inventory thanks to their outstanding customer service and quality described from our rep, Jason Smith. We now carry almost all of the Scott Harris styles including the Underground and Vintage. Who’s buying it? Scott Harris is one of our most popular collections, and with the versatile styles and shapes that cater to patients of all ages, it is easy to say it has something for everyone. Why do they like it? Our office has a specific display set out just for the Scott Harris Collection and styles, however, we also have 80” flat screen TV in our lobby that displays our brands and styles with Scott Harris being one that is on a continuous loop. We also advertise on Facebook, Instagram, our website and run an ad every other Sunday in our local newspaper. Website: www.texarkanaeye.com Facebook: www.facebook.com/www.texarkanaeyeassociatesrichmondroad Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”? Contact senior editor, Deirdre Carroll dcarroll@jobson.com