High Visibility: America's Favorite Pastime

By Deirdre Carroll
Thursday, April 10, 2014 3:30 PM As warmer weather approaches, so does days spent on the baseball diamond or out watching a game. In this edition of Hi Vis we show fans of “America’s Favorite Pastime” two more ways to enjoy the sport and the eyewear brands that support it...

High Visibility: Sochi Spectacles

By Deirdre Carroll
Thursday, February 13, 2014 1:15 PM The 2014 Winter Olympics, a.k.a the XXII Olympic Winter Games, are being held in Sochi, Russia from Feb. 7–23, with opening rounds in certain events held on the eve of the Opening Ceremony on Feb. 6. With a total of 98 events in 15 winter sport disciplines the Games allow for plenty of great optical moments...

High Visibility: Surfers Catch the Wave of Sunglasses Sponsorship

By John Sailer
Thursday, January 23, 2014 12:50 PM While much of the country is focused on hitting the slopes on skis or snowboards, surf’s up for the following five professional surfers who recently caught the wave of sunglasses sponsorship.

High Visibility: The Official Eyewear of Colorado's Slopes

By John Sailer
Tuesday, December 10, 2013 2:00 PM Reaching new peaks, Zeal Optics and Smith Optics have been named the official eyewear of two of Colorado’s most renowned ski resorts. Telluride has selected Zeal Optics, and Aspen/Snowmass has named Smith Optics.

High Visibility: Vroom! Revo Revs Up with NASCAR's Danica Patrick

By Staff
Wednesday, November 06, 2013 2:42 PM Vroom! That's the revving up that Revo will be doing now that it is partnering with NASCAR superstar Danica Patrick to promote its performance sunglasses

High Visibility: About Face

By Deirdre Carroll
Thursday, October 31, 2013 1:00 PM For some brands it’s all about face… the face of the brand that is. In our newest edition of Hi Vis we highlight three brands who have found the perfect faces to represent their brands…

High Visibility: Deirdre Hall, Daytime TV Star, Philanthropist and Healthy Living Advocate, Raises AMD Awareness

By John Sailer
Friday, September 20, 2013 1:20 PM With 10,000 baby boomers turning 65 years old every day for the next 20 years and age-related macular degeneration (AMD) being the leading cause of blindness and central vision loss among adults this age and older, legendary soap star Deirdre Hall has partnered with an eye doctor to raise awareness about the importance of eye health during September, Healthy Aging Month.

High Visibility: Campaigning

By Deirdre Carroll
Thursday, July 18, 2013 2:00 PM Nothing brings a brand alive quite like an exciting advertising campaign. In the latest Hi Vis we showcase four of the season’s most compelling eyewear campaigns…

High Visibility: Music to Our Eyes

By John Sailer
Wednesday, May 29, 2013 2:45 PM Cutting-edge musicians, and the DJs who bring their music to our ears, have long been associated with their eyewear. In our latest Hi Vis, this decades-long trend continues with the following three eyewear introductions and the musicians and DJs who rock them…

High Visibility: Art & Movies

By Deirdre Carroll
Thursday, May 09, 2013 3:30 PM Art and film is often only realized thanks to the creator’s unique vision; given this point of view, collaboration between both mediums and the world of eyewear is a natural. In our latest edition of Hi Vis we highlight three companies and the ways they are bringing more attention to this synergy…

High Visibility: Hit the Water

By Deirdre Carroll
Tuesday, April 09, 2013 3:40 PM Now that the temperatures are rising, thoughts are turning to beach towels and bathing suits. In the latest edition of Hi Vis we’re featuring three brands who are already hitting the water with high profile sponsorships…

High Visibility: Sunwear Crosses the Finish Line

By Catherine Wolinski
Thursday, February 28, 2013 11:30 AM As motorsports athletes race to their various finish lines, eyewear companies are going full speed ahead to outfit them with the appropriately high-performance sunwear.

High Visibility: Eyewear Companies Score Basketball Star Partnerships

By John Sailer
Wednesday, November 14, 2012 3:00 PM With so many basketball players going for the geek chic look, it’s no surprise that eyewear and eyecare companies are tapping NBA stars to promote their brands and sport their own styles.

October Goes Pink

By Staff
Thursday, October 18, 2012 2:57 PM For many parts of the country October means changing leaves, brisker nights and warm, autumnal colors, but for many it also means thinking pink. This month is National Breast Cancer Awareness Month and optical companies are showing their commitment to the cause by offering special products.

High Visibility: Sunglasses-Sponsored Surfing

By John Sailer
Wednesday, September 26, 2012 3:00 PM While the summer season has cooled off into fall, surfing season is heating up as the ten events in the Association of Surfing Professionals’ World Championship Tour approaches its climax. With sun as ubiquitous as water at these events, sunglasses companies are the perfect sponsors of professional surfers in this edition of Hi Vis
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