Safilo Unveils the HUGO Hugo Boss Optical Collection

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NEW YORK—Safilo has introduced the HUGO Hugo Boss eyewear collection to the U.S. with the launch of men’s optical frames.

According to Safilo, the new HUGO eyewear styles, combining cutting-edge design inspiration and an avant-garde attitude, reflect the unconv entional and contemporary spirit of the brand. The objective of this brand is to be recognizable with distinctive styles and details that are in line with HUGO’s brand DNA, the company said.

The fashion trailblazer within the Hugo Boss portfolio, the HUGO brand is edgy, creative and contemporary; while the eyewear styles are unconventional and progressive. Six optical styles – the HUGO 0103, HUGO 0104, HUGO 0105, HUGO 0112, HUGO 0116 and HUGO 0117—come in a variety of acetate, metal and aluminum constructions in a sophisticated color palette. Branding includes a new design element of two parallel lines that creates a link to the brand name and the letter “H.”

All styles come with a matte black faux-leather, semi-hard case and microfiber cleaning cloth. Merchandising materials include an institutional window display; a “cube” display, a modular display composed of five P.O.S. elements, including a 2-piece display unit, a 1-piece display unit, a 1-piece tray unit, and a logo plaque.

Dispenser Price Guide: $$$ ■

dcarroll@jobson.com