Revolution Launches Robert Graham Eyewear and Sunwear

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SIMI VALLEY, Calif.—Revolution Eyewear is launching the new Robert Graham Eyewear collection, based on a multiyear licensing deal with the brand, designed by Robert Stock.

“I was moved by the craftsmanship and wit of the award winning collections of Robert Graham, so we created a brand of eyewear for men who are connoisseurs of life,” said Gary Martin, founder and president of Revolution. “We wanted to create a collection that stretches the imagination of what is possible in the world of eyewear while still delivering exceptional quality that you would find in the world’s most luxurious and most respected brands.”

Robert Graham’s designs reflect the wearers’ eclectic spirit, confidence and desire to express themselves, the company said. The collection is designed to appeal to the affluent, well-educated and fashion-conscious, 30 to 65 year old who enjoys a luxury lifestyle and appreciates details and craftmanship. Revolution is introducing 11 new sun styles and eight new ophthalmic styles that show extreme attention to detail with hidden surprises and intricacies unique to the eclectic style of Robert Graham.

The line includes a wide variety of metal and plastic shapes from aviators to P3s. An intricate fabric lamination process is used to infuse Robert Graham fabrics into the frame temples with a layer of crystal color to showcase the fabric patterns of the shirts. All sun lenses are polarized. Mahogany temples are used in special frames. Special Robert Graham icons and branding logos and slogans are included in each frame.

Dispenser Price Guide: $$$$ ■

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