ClearVision Launches Premium Titanium With PuriTi

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HAUPPAUGE, N.Y.—ClearVision Optical has launched PuriTi, a private label 100 percent titanium eyewear collection for men in high quality materials at a competitive price point.

“We designed PuriTi to meet the needs of both our customers and their patients,” said Peter Friedfeld, ClearVision’s executive vice president. “PuriTi fulfills an industry need for high quality titanium eyewear set at a price point that’s advantageous to the ECP without sacrificing style and quality.”

PuriTi is positioned as a high end men’s fashion brand that’s available at an attractive opening price point for the aspirational man seeking clean, high quality designs. The collection launches with six styles, with more planned for spring 2014. Key features of the collection include integrated spring hinges, stainless steel screws, cellulose acetate temple tips and PVC nose pads.

Classic and modern eye shapes feature subtle details like carbon fiber inserts, textured tooling and architectural temple piercings. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in masculine colors like brown, gunmetal, black and pewter.

Available in-store merchandising materials include a brand ID, counter cards, a hanging banner and a custom window display.

Dispenser Price Guide: $$ ■

dcarroll@jobson.com