Oakley Presents Heritage Collection

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FOOTHILL RANCH, Calif.—To commemorate 30 years of performance eyewear design, Oakley has launched its Heritage Collection. The collection offers a fresh take on the classics that bring together the best of what Oakley has offered and continues to offer in performance and style, according to Oakley.

The Heritage Collection was made for customers who are passionate about sports and about Oakley. Those who grew up with the brand will view the classic designs and colors with nostalgia, recalling their first pair of Oakley eyewear and the favorites they’ve owned in the past, while the collection also speaks to a new, young consumer who appreciates authenticity, the company said.

Oakley brought back some of their most groundbreaking designs and favorite colors, and applied those colors to some of their current performance eyewear. Styles include a limited edition release of the Eyeshades, a reissue of their world-first performance eyewear design, engineered with improved nose pad construction and “2014” inside the frame; the reissued Razor Blades, the evolution of the Eyeshades, available in multiple lens/frame color combinations; and the Frogskins, the brand’s first dual-lens design, the Heritage edition includes one of their earliest logos, a collectors pin and sticker.

In addition to historical reissues, the collection includes custom editions of current performance styles like the RadarLock, Radar, Flak Jacket XLJ, and Racing Jacket. Commemorating Oakley’s 30 years of eyewear innovation, a “30” graphic is laser etched at the corner of each lens.

Each frame in the Heritage Collection comes with a custom Microclear bag decked with art that celebrates their “design-mad” approach.

Dispenser Price Guide: $$$$ ■

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