PORT WASHINGTON, N.Y.—I & Eye Optical has launched a colorful and experiential eyewear collection called Vari.

The Vari line is a study in contrasts, pairing light with dark, bright with neutral, and bold with traditional as it playfully experiments with boundaries, offering classic shapes, excellent fit, unparalleled comfort and the chance to step outside traditional lines in an exploration of color, the company said. The launch collection includes nine styles and more than 13 color combinations.

“With the introduction of Vari, we were intent on delivering a product that would appeal to the senses,” said I & Eye co-founder, Rich Baum. Clif Browner, the other co-founder, added, “We focused this line on comfort, developing a proprietary finish that keeps frames cool to the touch.”

To support the launch, I & Eye Optical has created a marketing and social media campaign intended to share the lifestyle and stories of the real people that wear Vari. #ShowusyourVari will feature stories from wearers including the young and the old, ballerinas, glam rockers, booksellers, models, jazz dancers, actors, cyclists, roller derby captains and executives.

Dispenser Price Guide: $$-$$$

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