LAS VEGAS—“How to Thrive in Today’s Environment” is the subject of a presentation and interactive session led by Mark Wright, OD, FCOVD, at The Venetian Conference Center at Vision Expo West. The learning event, which is slated for Thursday, October 3, from 5:30—7:30 p.m., in The Venetian, is presented by Review of Optometric Business and it is sponsored by CareCredit and Solutionreach. A cocktail reception immediately follows.

Dr. Wright will present key strategies to ensure success including how to be effective and efficient in getting patients into exam chairs. Further, he will discuss the art of “helping the patient to buy” as opposed to “convincing people to buy.” Finally, Dr. Wright will share success stories in managing and growing an optometric practice or optical shop.

The event is open to all who register, and it is of interest to ODs, opticians, optical shop owners and office managers—namely, anyone key to ensuring the success of an optometric practice or optical shop.

The event will also include a Q&A session, followed by a cocktail reception. CareCredit and SolutionReach will provide literature tables and answer questions about their services during the cocktail hour.

Dr. Wright is professional editor of Review of Optometric Business, as founding faculty member of the Management & Business Academy, and CEO of Pathways to Success, an online practice-building consultancy. Registration is available by going to www.reviewob.com/thrive. ■