NEW YORK—Optical suppliers, retailers and rock music lovers joined together during International Vision Expo East for EyeRock a benefit concert supporting New Eyes for the Needy, a non-profit organization focused on providing prescription eyeglasses to the poor.

The sold-out show was performed by the EyeRock band, composed of musicians from the optical industry, and was held in the legendary Hard Rock Café in Times Square, with close to 700 people in attendance. Guest performer and Grammy-nominated singer and songwriter, Lisa Loeb, also volunteered her talents, and the audience sang along with some of her classic songs. Optometry students, guests of National Vision, one of the main sponsors of the event, rocked the night away until the wee hours.