Ledyard, Conn.—The theme of Measurement, Analysis, Action: Harnessing Data for Practice Improvement at the recent 2015 Optometric Business Conference hosted by IDOC demonstrated the commitment of the alliance to helping its independent member doctors grow their businesses.

Held April 16 to 19 at the Foxwoods Resort and Casino here, the weekend of education was well received and attended and supported by nearly 40 of IDOC’s roster of industry leading vendor partners. “The collective intelligence and wisdom of everyone at this conference are our greatest resources,” said IDOC founder and chairman Mark Feder, OD. “Talk to each other, and learn from one another. We are colleagues, not competitors.” Feder was joined by new CEO Dave Brown and CFO Oliver Spandow for the conference.

This year’s theme and agenda reflected the continual efforts from IDOC to ensure the long-term success of independent optometry through the unifying force of the group. A wide range of educational workshops on effective practice management were available for ODs and staff, many offering CE credit. Keynote speaker and LinkedIn “influencer” Bruce Kasanoff addressed how businesses often suffer when they fail to grow. Optometric Boot Camp focused on implementing ICD-10 codes and improving billing and medical record compliance.

Connected directly to the theme as well, IDOC Select is a valuable new membership program that offers a strategy for practice growth in addition to special savings. IDOC Select walks doctors through data measurement to understanding how to take action and change. Available for an introductory price of $99 per month, it includes installation of The Edge software from Gateway Professional Network (GPN) and access to consulting from IDOC Business Consultants. Visit idocselect.com for more information.

IDOC continues to grow its infrastructure to accommodate the needs of its 2,100 members across 48 states. For more information, visit idoc.net.

New IDOC president and CEO Dave Brown (l) with founder and chairman Mark Feder, OD, (c) and new CFO Oliver Spandow (r). Dr. Mark Feder (l) and Dave Brown address attendees at the Welcome Cocktail Reception.


Conference attendees enjoyed the beautiful weather at the Welcome Cocktail Reception. The 2015 Optometric Business Conference hosted by IDOC. ODs at the conference participated in roundtable discussions focused on IDOC Select and benchmarking tactics and strategies.