NEW YORK—International fashion house Dsquared2 celebrated the opening of its first New York flagship store here in SoHo on Monday, March 30, 2015.
The brand, founded by twin Canadian designers, Dean and Dan Caten hosted a cocktail event at the 6,467-square foot, two-story location. The flagship was packed with models, music artists and fashion's most influential including Mary J. Blige, Chanel Iman, Tyson Beckford, Daphne Groeneveld, Irina Shayk and Stefano Tonchi.
Guests had the opportunity to try on sunglasses from the latest Dsquared2 Eyewear collection by Marcolin such as the new Lollo style and unisex Preston model, browse through the women's and men's clothing collections as well as view the Dsquared2 fashion show on screens upstairs. Following the cocktail event, a private dinner was held at Indochine.
The new boutique is located on 402 West Broadway.
Dsquared2: New York Flagship »
An outside view of Dsquare2's first New York flagship store.
Dsquared2: New York Flagship »
(L to R) Dan Caten, Mary J. Blige and Dean Caten at the cocktail event held at the flagship.
Dsquared2: New York Flagship »
(L to R) Models Fei Fei Sun, Daphne Groeneveld, Sasha Luss, Mina Cvetkovic and Rianne Ten Haken enjoying the SoHo event.
Dsquared2: New York Flagship »
A few Dsquared2 sunglasses on display during the opening.