A strong staff is a key component of a well-run and profitable optometric practice of any size. In my experience, a knowledgeable staff that believes in your mission is essential to a small and specialized practice. My small practice focuses on full spectrum care for patients desiring better vision with contact lenses. Our mission is to provide the absolute best vision and comfort in contact lenses, along with the customer service to match. We do this by using the most up-to-date technology, materials and diagnostic equipment available, along with a little tenacity to just not give up until we get there. Many of our patients have irregular corneas, but others are patients that simply want the very best soft lenses available. Read more about fitting patients with contact lenses in this feature from Women In Optometry by Brooke Messer, OD. Read More