NEW YORK—When close to 30 percent of patients and consumers are researching eyecare conditions, providers and eyewear questions online, even before they decide what to do or where to go (estimates from a recent VisionWatch report from The Vision Council), it's clear that learning how to maximize the position and visibility of your practice's website on the major search engines is extremely important today. A free e-book from EyeCarePro sets out to provide a primer on the subject. On-site search engine optimization (SEO) for eyecare, helps ECPs better understand the principles and tactics that can help a site make it to the first page of Google Search. Read More.