SCENE + HEARD VSP Global Opens ‘The Shop’ to Develop Digital Technologies in Eyewear By Staff Monday, August 18, 2014 12:10 AM SACRAMENTO, Calif.—VSP Global’s innovation and R&D lab, The Shop, held a ribbon cutting for its Sacramento facility last month. The Shop consists of two facilities, one here and the other on the East Coast, located in the Manhattan design studio of VSP Global’s eyewear company, Marchon. Together they focus on developing digital technologies to deliver better eyecare and products to patients and better workflow services to doctors. Among the projects The Shop has participated in is the recent collaboration among VSP Global, Google and designer Diane von Furstenberg that produced a fashionable take on Google Glass. Further projects will explore pushing the boundaries utilizing industrial design, 3D printing and other technologies to reinvent the way eyewear is created, utilized and worn. VSP executives and local dignitaries were in attendance for last month’s opening of The Shop’s West Coast facility. 1/5 To redesign the new facility at 1630 I Street, VSP hired Dreyfuss & Blackford, the Sacramento architectural firm that originally designed the space as a Chevrolet dealership in the 1950s. Local businesspeople, politicians, VSP executives, employees and others attended the ribbon cutting of VSP Global’s ‘The Shop.’ Rob Lynch (r), CEO of VSP Global, met with California Assembly member Roger Dickinson (l) during the event. VSP executives and local dignitaries celebrated the ribbon cutting of The Shop’s West Coast facility. Jim McGrann, president of VSP Vision Care, welcomed guests under a banner referencing “Eye” Street, the way I Street was phonetically spelled in the 1950s.