Oakley Throws ‘Disruptive by Design’ Launch Celebration

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LOS ANGELES—Oakley unveiled their new brand platform and Disruptive by Design campaign, and celebrated 30 years of sport performance eyewear, at a highly experiential, audio-visual launch event held Feb. 24 at RED Studios, established by Oakley founder Jim Jannard, in Hollywood, Calif.

Vision Monday was on hand at the celebration of the brand’s past, present and future where Oakley offered guests, including global media, Oakley designers and engineers, as well as athletes and celebrities, exclusive insight into the future of Oakley design and R&D. In addition to launching their global media campaign, the company debuted an exclusive video voiced by two-time Academy Award winner Kevin Spacey that told the Oakley story of disruption.

Guest included sports stars like Greg LeMond, Shaun White, Bubba Watson, Jamie Anderson, Lindsey Vonn, Gretchen Blieler and Kerri Walsh, and celebrities such as Ashley Green, Lil Jon, Adrian Grenier, Nick Cannon and Kelly Osbourne.
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RED Studios, established by Oakley founder Jim Jannard, in Hollywood, Calif. was the setting of the Disruptive by Design campaign launch.

Actress Ashley Green, the new face of Oakley 2014 women’s eyewear campaign, Made for More, attended the event.

Actor Adrian Grenier, who is currently filming the Entourage movie, paused for photographers.

Rapper Lil Jon helped represent the music world.

TV personality Kelly Osbourne came to party.

TV personality Nick Cannon came to party.

Olympic gold medalists and Oakley athlete Lindsey Vonn hit the red carpet.

Olympic gold medalists and Oakley athlete Shaun White hit the red carpet.

‘Chief Mad Scientist’ and Oakley CEO Colin Baden, addressed the packed house.

The event was a packed house.

Athletes like professional golfer, Bubba Watson (r) gave interviews and mingled with guests.

Athletes like Jamie Anderson (left, center), gave interviews and mingled with guests.