PINELLAS PARK, Fla.— Transitions Optical, Inc. has announced that Alex Louw will take on the expanded role of director, Lens Manufacturing and Trade Sales in addition to his current responsibilities as director, National Retail and Canada, effective immediately.

In this new role, Louw’s responsibilities will include managing Transitions Optical’s strategic alliances and initiatives with lens manufacturer partners. He will report to general manager, Brian Hauser, former director of Lens Manufacturing and Trade Sales.

Louw joined Transitions Optical in 2003 as Business Director, Middle East and Africa and then moved to Retail Marketing Manager, EMEA in Paris. ■