MONTEREY, Calif.—Last month, ABB Concise’s practice development division, Primary Eyecare Network (PEN), held a two-day program here that covered “Exceeding Patient Expectations, Social Media & Technology,” the latest in its popular PIO (Preserving Independent Optometry) series. “PEN has been committed to providing independent optometrists with top-quality educational programs for nearly 30 years,” said Debbie Oseguera, PEN’s director of operations. “PEN fills a need by providing practice management educational opportunities for private practice ODs looking to improve their business skills.” ■

   
 Primary Eyecare Network’s opening general session launched the two-day event on “Exceeding Patient Expectations, Social Media & Technology.”  Joshua Brannan of Demandforce explained how to Automate Your Marketing and Enhance Your Online Reputation.
   
 Eyefinity’s James K. Kirchner, OD, presented on Fulfilling Meaningful Use in 2012 and Computer Technology—What’s Behind the Cloud?
EyeCarePro’s Jason Daniels discussed
The Power of the Website.
 
 
Ron Goldman, Esq., covered
The Legal Perspectives for attendees.		  Members of the Primary Eyecare Network explored products displayed during the Preserving Independent Optometry meeting.