CARROLLTON, Texas—Nouveau Eyewear has announced the addition of two new officers to their marketing and business development teams, Les Rookstool as vice president of business development and John DeLuna as director of marketing.

“Les Rookstool and John DeLuna are key additions for our growth strategy,” said Dominick Sblendorio, CEO and president of Nouveau Eyewear. “Their leadership is critical as Nouveau expands its family of brands, product assortment and strategic partnerships.”

Rookstool joins Nouveau with over 20 years of optical experience, most recently as vice president of the Retail Sun Division for The McGee Group. Prior to joining McGee, Rookstool served as vice president at Liberty Sport (Rec Specs & Switch Vision) and also held positions at Bushnell Performance Optics, owners of Bolle and Serengeti Eyewear, as well as at Bausch + Lomb.

DeLuna comes most recently from jcpenney, where he held increasing roles of responsibility for in-store visual and creative marketing. Previous to jcpenney, DeLuna worked for Neiman Marcus Direct.