Introducing ill.i Optics by will.i.am

By Marge Axelrad
Tuesday, October 14, 2014 10:15 AM The first eyewear brand by entrepreneur, musician and glasses connoisseur will.i.am was launched last month.

Great American Optician Video Contest Winners

By John Sailer
Wednesday, September 24, 2014 1:30 PM LAKELAND, Tenn.—The Opticians Association of America has selected the winners in the Great American Optician Video Contest. View them here—First Place “An Optician’s Main Focus” by Adam Chizmar, Second Place “What is an Optician?” by Matthew Denton, and Third Place “Clearly an Optician” by Michael Beaudoin.

Digital Eye Strain, E-SPF and...Al Roker

By Marge Axelrad
Wednesday, September 10, 2014 1:35 PM Protecting eyes from the damage of UV rays, the pain of computer eye strain and back-to-school vision care are topics highlighted in the media across the country this week, in several TV segments featuring Essilor’s SVP of customer development, Howard Purcell, OD.

Argus II Implant Patient Discusses Her Experience with the Artificial Retina

By Andrew Karp
Thursday, August 28, 2014 11:00 AM VM introduced readers to Second Sight’s groundbreaking Argus II artificial retina implant at our 2012 Global Leadership Summit.

No Glasses? No Problem, When Viewing This Display

By Andrew Karp
Thursday, August 28, 2014 10:30 AM Scientists at the University of California Berkeley are developing a vision-correcting display that would enable viewers to see it clearly without eyeglasses.

PSA's for ECPs—And Parents

By Marge Axelrad
Tuesday, July 29, 2014 10:30 AM Trying to convey how comprehensive eye exams and vision therapy can help children learn and read?

'Rocky' Rules in SUNY Student Bowl Rules Video

By John Sailer
Wednesday, July 09, 2014 4:00 PM With the 23rd Varilux Student Bowl held in Philadelphia in conjunction with the recent Optometry’s Meeting, it was fitting that last year’s Spirit Award winners, SUNY School of Optometry, chose a “Rocky” theme for this year’s rules video.

Pearle Vision Franchise Opp

By John Sailer
Friday, June 06, 2014 10:10 AM Serial entrepreneur and social media blogger, Brandon Gaille, recently posted a “ Review of the Pearle Vision Franchise Opp and Startup Costs,” complete with video interviews with those who have been through the process.

Shwood Fifty/Fifty Collection, Cooler Than Cool

By Deirdre Carroll
Tuesday, May 27, 2014 2:00 PM The brand-new Fifty/Fifty Titanium Collection from Shwood features frames cut from a single sheet of high-quality titanium and paired with domestic hardwood temples.

Restoring Vision Expands Its Reach Through Fulbright Scholars

By Marge Axelrad
Tuesday, April 29, 2014 4:00 PM SAN RAFAEL, Calif.—A new pilot social innovation partnering RestoringVision and Fulbright alumni will mean that thousands of people living in developing countries will receive the gift of better sight through new reading glasses.

VSP/Google Glass to Add 100,000 Explorers

By John Sailer
Tuesday, April 29, 2014 1:30 PM Jim McGrann, VSP Vision Care president, described the company’s partnership with Google Glass on Fox News.

Maui Jim 'Like You've Never Seen'

By Deirdre Carroll
Thursday, April 17, 2014 12:35 PM Maui Jim has launched their first international integrated marketing campaign – “Like You’ve Never Seen” – that places the focus on the brand’s reputation for the enhanced color, clarity, and detail that can be seen through Maui Jim lenses, the company said. 

New EyeMusic App Helps Blind to 'See' Through Music

By Catherine Wolinski
Tuesday, April 08, 2014 3:30 PM A new app developed by Amir Amedi, professor and head of the Center for Human Perception and Cognition at the Hebrew University of Jerusalem, may help the blind to "see" through music.

Filmmakers Win $45K in Zenni Video Contest

By John Sailer
Thursday, February 20, 2014 2:55 PM NOVATO, Calif.—The filmmaking team of Jesse Eisenhardt and Eric L. Wong plan to spend at least part of the $20,000 they won in the Zenni Video Contest to "buy Zenni glasses."

Need a Way to Battle S.A.D.? Get Happy.

By Deirdre Carroll
Thursday, January 02, 2014 2:50 PM The days are shorter and the weather is colder, winter is here.
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