“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.”
– Tony Hsieh, CEO of Zappos.com

“There is only one boss, the customer, and he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.”
– Sam Walton, founder of Walmart and Sam’s Club

“Give your customers something to share. Social media is built on sharing … we [Nasty Gal] have always worked hard to create the best and most compelling images, words and content for our customers.”
– Sophia Amoruso, founder and owner of Nasty Gal

“Train people well enough so they can leave, treat them well enough so they don’t want to.”
– Richard Branson, founder of Virgin Group

“Give them [customers] what they never knew they wanted.”
– Diana Vreeland, former editor-in-chief, Vogue

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they want something new.”
– Apple’s Steve Jobs