Google Enhanced Adword Campaigns automatically went live on all accounts on July 22nd.
This is going to be a very powerful ad platform in the right hands. The ability to focus your ads by time, location and device is a huge leap forward, allowing you to budget and plan to get your ads seen by the people you want to see them at the optimal time for them to do business with you.
Many of the people we've talked to about updating are either letting it go to the last minute or planning on letting Google set the best defaults for their ads since "Google knows best." While it's true that this may be OK for a lot of people, let's face it, Google's best interest is in you spending more money on your ads. It's worth your time to put some thought into when, where and on what device you want your ads spending your money.
The Tatu Digital team put together this Infographic for Enhanced Adword best practices to help you get rolling quickly.
The most important thing? Plan out how you are going to run your campaign and take some time right now to familiarize yourself with your best options.
If you need a little help with this, just let us know. We are up to speed already and here to help you make a smooth transition.
Janet Fouts is a social media coach who helps individuals and corporations figure out how to use social media as part of their outreach and marketing program. She's a frequent speaker at conferences, conducts workshops, training sessions and webinars around social media and online marketing and has authored three books on social media, "Social Media Success," "#Socialmedia PR tweet," and "#Socialmedia Nonprofit tweet."
TatuDigital is a full service inbound marketing agency, co-founded by Fouts.