Quick Take: Dita Eyewear has released a limited edition Epiluxury collection. Derived from the Greek “epi,” meaning “above,” the collection aims to create eyewear that is “above luxury.”
Specifics: The collection is made up of six frames designed as a modular system. Temples are interchangeable, and certain frames also feature mineral glass lenses encased in titanium that become interchangeable with a locking mechanism. All frames are hand numbered and are part of a limited edition.
Selling Point: Dita’s Epiluxury collection adheres to five key tenets: functional performance, engineering technology, artisan craftsmanship, timeless design, and personal exclusivity.
www.dita.com/en-us/