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Quick Take: JOE Joseph Abboud Eyewear, an Altair Eyewear brand, introduces the brand’s latest optical styles for Spring/Summer 2019. The JOE Joseph Abboud Spring 2019 eyewear collection caters to the modern man, seeking style, comfort and innovation.
Specifics: The brand’s four new optical styles encompass contemporary shapes with youthful styling, crafted with innovative materials, including HDCA and ultra-lightweight stainless steel. Each frame is meticulously designed with subtle, masculine detailing, modernized with matte finishes and innovative textures as well as sport-inspired, color-blocked temple designs.
Selling Points: A fusion of modern styling and bold American attitude, JOE Joseph Abboud represents a fashion forward man with taste and individuality. With its fresh new approach, JOE appeals to younger consumers as well as to those who have a youthful sense of style. Cutting-edge innovation inspired by iconic menswear concepts, along with the perfect mix of design, quality and value, JOE is the next generation of American style.
www.altaireyewear.com