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SEATTLE—Rivet & Sway, the online optical retailer founded in March 2011 and focused on women’s eyewear, announced Tuesday June 3, 2014, that it “has sold its last pair of specs.”

Over the past three years, Rivet & Sway had set out to be an eyewear brand and online shopping boutique focused exclusively on women’s prescription glasses with a curated line of high-end frames priced at $199 including lenses. The company was founded by John Lusk, self-described “entrepreneur, senior executive, author and marketing thought leader,” who is now a member of the board of The Schutzman Center for Entrepreneurship at Queens College. The company had been funded by Baseline Ventures, Mousse Partners and Harrison Metal.

This follows the appointment of Sarah Bryar as CEO in July of last year, as reported by VMail July 10, 2013, and the company’s attempts to venture into brick-and-mortar retailing with its own showroom in downtown Seattle and a unique “Specs on Wheels” custom designed tricycle to display Rivet & Sway merchandise in beauty salons, as reported by VMail Oct. 9, 2013. Rivet & Sway was named one of Internet Retailer’s "Hot 100 E-Retailers of 2013,” as reported  by VMail Dec. 30, 2013.

Rivet & Sway announced its closing via social media on Tuesday, June 3, 2014, when its Facebook page and Twitter feed said, “We’re sad to announce that Rivet & Sway has sold its last pair of specs. We set out to help women love the way they look in glasses, and it’s been a blast making it happen. A big, huge, giant, heartfelt thank you to every gal who found her perfect pair and got to experience the Joy of Specs. Here’s looking at you! The Rivet & Sway team.”

Lusk, the founder of Rivet & Sway, told VMail, “It's definitely a sad day as the company was growing and reducing costs... just not enough to satisfy investor demands.”

For CEO Sarah Bryar’s take on the reasons Rivet & Sway shut down, click here— Rivet & Sway's Finale, CEO Speaks Out.