Latest News VuePoint, Jobson Research and Summit Strategy Group Collaborate to Bring Market Research Services to Canada By Staff Wednesday, April 1, 2015 12:21 AM TORONTO, Ontario and NEW YORK—A new three-party collaboration among Jobson Optical Research Group and Canadian firms VuePoint IDS and Summit Strategy Group will soon launch advanced marketing research services for the Canadian optical and vision care markets. The three companies, an announcement said, will pool their respective competencies to deliver a range of marketing research services including customized research projects and syndicated studies. Under the arrangement, Jobson’s ViewPoint brand performance reports for frames and sunwear will be the first projects executed in Canada by VuePoint and the Summit Strategy Group in second quarter 2015. Jobson’s ViewPoint methodology will be extended to include other important vision care segments, including contact lenses, solutions and other segments to follow during 2015. Summit Strategy Group has been providing comprehensive and customized qualitative and quantitative marketing research services in health care, device and pharmaceuticals since 1996. Shirley Simo, co-founder of Summit, is very familiar with the vision care sector having played a key role in the first-ever Canadian contact lens market share audit, and in other vision-related projects collaboratively with David Pietrobon, president of VuePoint IDS. VuePoint IDS will provide Canadian vision care market insight and the database reach through its leading digital and print Canadian publication platform. “I consistently hear about the lack of quality information to support decision making in the Canadian vision care markets. There is a strong need and demand in Canada for the marketing research expertise this new collaboration brings,” said Pietrobon. Shirley Simo, managing partner and co-founder of Summit stated, “We are delighted to be collaborating with VuePoint and Jobson to provide familiar as well as innovative market research services to the Canadian optical and vision care markets.” Bill Scott, president, Jobson ECP Business Services, said, “We are pleased to be able to extend Jobson’s capabilities into Canada through this collaboration, and provide our clients with a North American perspective on their business.”