RANCHO CORDOVA, Calif.— VSP Vision Care has launched a new #EyeGiveBack donation program providing free eye exams and glasses to children in need for those individuals who purchase a VSP Direct individual vision insurance plan by June 30. VSP said it would provide donations for exams and glasses up to a retail value of $1 million for the program.

Noting that 10 million American students have vision conditions that can impact learning, VSP pointed out that a simple comprehensive eye exam can help ensure that correctable visual problems don’t become permanent. “Our mission is to help people see and we’re excited to share an opportunity with consumers to not only provide a benefit for themselves and their family, but also help a child in need,” said Ken Stellmacher, general manager of VSP’s Individual Plans, “Through #EyeGiveBack, we’re increasing the impact of every vision plan purchase by amplifying how many people can experience life to the fullest.”

Details about the program are posted at VSPDirect.com/EyeGiveBack.