RANCHO CORDOVA, Calif. – VSP Optics Group, a division of VSP Global, has announced a new licensing agreement with Sharper Image, which will provide the exclusive rights to manufacture and distribute optical-related products under the Sharper Image brand. This is the first licensed brand for VSP Optics Group and is consistent, the company said, “with VSP’s goal to lead in new product technologies, production processes and innovative supply chain solutions.”

Don Oakley, president of VSP Optics Group, said, “Too often our industry has mistaken complexity for technology. Studies have shown that consumers get lost in this information quagmire and lose sight of the value of their choices. Through our relationship with Sharper Image, we expect to create a new paradigm where simple, high-technology vision systems connect consumer value and the practitioners who service them.”

Sharper Image branded optical products will be available to consumers first through eye care professionals this year and later through multiple channels, the company said. The first product to market will be a progressive lens with unique technology features that align with the Sharper Image brand.

Together, Sharper Image and VSP Optics Group will develop new products to enhance the lifestyle of today’s consumers. “We’re excited to partner with VSP and its industry-leading provider network to connect nearly 67 million VSP members with the trusted Sharper Image brand,” said Federico de Bellegarde, senior vice president of Sharper Image.

Eyecare professionals interested in offering Sharper Image optical products can visit SharperImageOptics or the VSP Optics Group booth at Vision Expo West for more information.

Sharper Image, which originated in 1977, has a 35-year history of offering a broad range of innovative and technology-rich products. Today a host of product licensees produce and market products in keeping with this brand legacy. Sharper Image is a global licensed brand, wholly owned by Iconix Brand Group.