Latest News Transitions Optical Appoints Catherine Rauscher Director of Sales – Lens Manufacturer Channel, North America By Staff Friday, February 15, 2013 12:21 AM PINELLAS PARK, Fla.— Transitions Optical, Inc. has announced Catherine Rauscher will assume the role of director of sales – Lens Manufacturer Channel, North America, effective immediately. In this position, Rauscher will be responsible for developing and executing strategic plans to ensure the profitable growth with North American lens manufacturer partners, including creating the optimal product, pricing and distribution support plans to achieve growth objectives with these key partners. She will provide leadership for the Transitions key account managers who call on these partners, as well as cultivate relationships with existing and new accounts. “Catherine’s ability to foster strong relationships and broad experience within our operations, marketing, and commercial teams make her an exceptional choice for this leadership role,” said Brian Hauser, general manager, U.S. and Canada, Transitions Optical. Rauscher joined Transitions Optical in 2004 as production engineer, Trans-Bonding and then moved to marketing specialist for Lens Manufacturers. In 2008, she became associate brand manager and in 2009 moved to the role of marketing manager for Sunwear. In 2010, Rauscher was promoted to the role of key account manager for Lens Manufacturers. Most recently, she has held the role of Account Executive, Key Accounts, responsible for leading Transitions Optical’s strategic alliance with Younger and its relationship with VSP. Prior to joining Transitions Optical, Rauscher was caustic logistics coordinator at PPG’s Chlor/Alkali Facility in Lake Charles, La.