NEW YORK—95 million eyes. That is roughly the number of Millennials' eyes currently using of some sort of vision correction. How many of them are walking through your doors?
 
Chances are not as many as could be. Increase your chances of “maximizing the potential” of this powerful consumer segment by registering for the upcoming VM Live Event called Power in #s; Maximizing the Potential of the ‘Hashtag Nation,’ part of VM’s ongoing Millennial Project, being held Wednesday, June 3, 2015.

Matt Rednor (@mrednor), founder and CEO of Decoded Advertising, will speak about Capturing the Millennial Consumer, offering some general insights on the generation and how to appeal to them from a retail brand perspective.

Erin Kathleen Gargan (@socalsocialite), founder of Socialite, LLC, an “experi-social” marketing agency, will address what sorts of marketing messages Millennials respond to, the sort of language needed and most importantly where and how those messages need to be delivered to be effective and authentic.
 
Rednor and Gargan will have then set the stage for a moderated panel of optical retail and ECP experts who will provide a distinct point of view on how they have found success with the Millennial consumer as an eyewear customer and patient, including:
  • Julia Gogosha (@gogosha) – owner of Gogosha Optique, two high-end, service and design driven optical boutiques in Los Angeles.
  • Aaron Lech, OD – owner of ClearVue Eye Care in Roseville, Calif., and a member of the Primary Eyecare Network advisory board.
  • Matthew Geller, OD (@MatthewGellerOD) – founder and CEO, OptometryStudents.com, NewGradOptometry.com and CovalentCareers.com (co-founder); optometrist at Lakeside Eyecare and Casa De Oro Eyecare in San Diego, Calif.
  • Kate Doerksen (@KateDoerksen) – co-founder and CEO of DITTO.com (@ShopDitto), an e-commerce designer eyewear site with proprietary 3D virtual fitting technology.
Sponsored at the premier level by VSP and by Essilor as a supporting sponsor, the event will be held on June 3, 2015 from 4:00 p.m. to 6:00 p.m. at The Waterfront Beach Resort in Huntington Beach, Calif., with a cocktail hour for attendees and speakers to follow.

Registration is still open but time is running out. Tickets are $95 and can be purchased by visiting www.visionmonday.com/hashtagnation.