ALEXANDRIA, Va.— Think About Your Eyes (TAYE) has launched its 2015 television, radio and digital advertising campaign to educate consumers on the benefits of vision health, highlighting the impressive growth and momentum of the industry initiative presented by The Vision Council and the American Optometric Association.

The first phase of this year’s campaign, which began on Feb. 2, spotlights the importance of annual comprehensive eye exams and their impact overall health, as well as the symptoms of eye strain. The message will reach an estimated 129 million adults and generate 1.1 billion impressions throughout 2015, according to an announcement from The Vision Council.

This new phase of the Think About Your Eyes campaign is launching on the heels of an overwhelmingly successful year in 2014, resulting in a 5 percent increase in total eye exams, 9.3 percent increase in pharmaceutical prescriptions or referrals written, and an almost 25 percent increase in eye diseases diagnosed since the campaign’s inception. The impact for eyecare providers has also been substantial, with a 6.7 percent increase in first-time ever eye exams, a 5.0 percent increase in exams for patients under 18, and a 5.5 percent increase in total prescriptions written.

The Think About Your Eyes campaign will include over 5,000 television spots across 22 targeted cable networks during primetime viewing hours as well, as other time slots throughout the day, on stations such as USA, MSNBC, ESPNU and Comedy Central. More than 540,000 radio spots will run across more than 5,200 stations on 5 different networks. Digital ads will also be placed using a cross-platform strategy spanning desktop, mobile and tablet, reaching more than 61 million impressions over more than 2,000 sites, including ESPN, YouTube, WebMD and Yelp.

The Think About Your Eyes campaign encourages consumers to schedule an eye exam by visiting thinkaboutyoureyes.com. The site, which has received more than 1.2 million visitors, features a comprehensive locator tool where visitors can easily find local Think About Your Eyes member eyecare providers.