RANCHO CORDOVA, Calif.—Managed vision care company, Superior Vision has named Josh Silverman vice president of corporate development, effective Sept. 9, 2013. In this newly created position, he will be responsible for driving strategic initiatives to broaden the company’s product portfolio, expand its distribution partnerships, and enter new customer markets. Silverman has spent the last six years at UnitedHealthcare Vision (formerly Spectera) as vice president of strategy and performance management.

“Josh’s years in the vision benefits industry, in particular his focus on corporate strategy and development, make him ideally suited for this role,” said Kirk Rothrock, president, Superior Vision. “His keen market insights and strategic approach to new initiatives, products, and partnerships will be instrumental as Superior Vision continues its growth and expansion.”

“I look forward to working with the dynamic team at Superior Vision,” said Silverman. “With health care reform and the merger with Block Vision [as reported by VMail July 16, 2013], this is a time of change, expansion, and opportunity. I am thrilled to be part of a company that is so well positioned to be a leader in the vision benefits industry.”