CHICAGO—To address various women-specific vision issues, as highlighted in their 2012 Vision Problems in the U.S. study, Prevent Blindness America (PBA) launched a campaign on Oct. 15 to provide information and tips on women’s eye issues across the age spectrum. The web-based educational campaign, titled “See Jane See – Women’s Healthy Eyes Now” will be housed at SeeJaneSee.org. 

According to PBA, women are at significantly greater risk of blindness or visual impairment than men, due to factors such as age, hormonal differences and certain autoimmune diseases. Further, the causes, precautions and treatments for eye conditions are often different for women than for men. Addressing this issue, the See Jane See website will offer free information and downloadable tip sheets created specifically for women on a variety of vision-related issues including symptoms, causes and treatment options for eye conditions, and will house materials on standout topics such as cosmetics safety, pregnancy-related vision changes and aging eye disease.

Downloadable fact sheets will include:
• Pregnancy and Your Vision
• Safe Use of Eye Cosmetics
• Nutritional Supplements and Vision
• Understanding Dry Eye

“With the launch of the See Jane See program, we will be providing an invaluable, user-friendly resource for women of all ages, so they can be aware of the risks, conditions and treatments that are specifically relevant to them,” said PBA president and CEO, Hugh R. Parry.