BLAINVILLE, Quebec— Prisme Optical Group has announced the appointment of Guillaume Pottecher as the new U.S. national sales manager. He will report to Carole Menard, vice president of sales.

Pottecher will be responsible for sales, networking, territory development and training, as well as recruiting qualified sales representatives, business relations for groups and important key accounts in the US. He is a 15-year optical industry veteran, most recently working with De Rigo USA and previously introduced the Logo brands like Tag Heuer to the U.S. market.

Based here, Prisme Optical Group distributes high end frames including brands such as Beausoleil, Oliver Goldsmith Spectacle, Xavier Garcia Barcelona and Tartine & Chocolat throughout North America.