WEST COVINA, Calif. – The Professional Eyecare Resources Co-Operative (PERC) and Infinity Vision Alliance (IVA) have announced a comprehensive agreement with EyeCarePro to deliver all levels of online marketing services and data to their over 1,600 member locations.

“We were looking for a comprehensive, innovative and robust approach to an online presence for our members,” stated David Golden, OD, president and co-founder of PERC. “The challenge, given the diversity of the practices within our two organizations, was to find a partner who could provide a full continuum of services. EyeCarePro is a sophisticated company specifically focused on optometry and whose mission is focused on bringing new patients to our offices.”

“The partnership with EyeCarePro will include creative website design, advanced search engine optimization, content development, B2B and other offline marketing to name a few,” stated Michael Porat, COO of EyeCarePro. “In addition, EyeCarePro is developing a specific, higher level service for the high volume PERC practices. Under the PERC Advantage label, ODMarketing Director, will be a comprehensive and tailored approach to marketing practices that already have significant market share in their community.”

Daniel Rostenne, CEO of EyeCarePro, added, that the company anticipates a rapid implementation across many of the PERC and IVA practices. They have built a metrics dashboard for reporting the marketing results for each practice to monitor their return of investment and to be able to compare their practice results to their group via EyeCarePro’s PowerData, which tracks over 1,400 optometric practices in the U.S. and Canada.

PERC and IVA, Golden said, are innovating the doctor alliance or group purchasing organization, and he stated, “The purpose of the GPO is to leverage the purchasing power and strength of the membership to build tools for their member practices to stay independent, compete and grow. Material discounts are important, but the real value comes in building systems, programs and e-commerce platforms for member practices to thrive. EyeCarePro will join a select group of partners who have helped us develop what we think is the most sophisticated tools for the independent doctor.”