Oakley’s Warren Modlin to Discuss Branding on Aug. 27 ‘Power Hour’

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FRANKLIN LAKES, N.J.— Warren Modlin, OD, Oakley, Inc. will talk about the power of branding and how ODs can adapt some of those principles in their own practices as the topic of the Aug. 27 edition of  “The Power Hour,” the weekly radio broadcast hosted by Gary Gerber, OD, founder of The Power Practice. Modlin is global category director of Rx Frames at Oakley.

Said Gerber, “If your practice was a car, which one would it be? Fast? Big? Economical? Safe? The answer hinges on your practice brand and how you are perceived by your patients.  Oakley is one of the most iconic brands in vision care. Join our guest, Warren Modlin, OD, from Oakley as he discusses the branding strategies big companies like Oakley use and how you can use them in your own practice.”

The Power Hour is sponsored by Essilor of America, Optovue, VisionWeb and VSP Global. Details about the shows, including how to listen in and links to previous episodes, can be found online at PowerHourInfo.