Latest News New Video from Association of Schools and Colleges of Optometry Illustrates Unlimited Career Opportunities for ODs By Staff Sunday, March 30, 2014 12:24 AM Jennifer Smythe, OD, MS, ASCO president ROCKVILLE, Md.—Be a Doctor of Optometry: Put Your Future in Focus is the subject of a new video released by The Association of Schools and Colleges of Optometry (ASCO) and posted to the organization’s website and new YouTube channel. Promoting the Doctor of Optometry degree, the video shows students, professors and Doctors of Optometry talking about what students learn and what they can expect from the profession once they graduate. It also demonstrates the caring aspects of the profession and the more high tech aspects of optometry, according to an ASCO statement. The video is partially funded through a contribution from Luxottica. “ASCO greatly appreciates Luxottica stepping forward and recognizing the challenges the schools and colleges of optometry face in attracting the most highly qualified and diverse applicants to rewarding careers as Doctors of Optometry,” said Jennifer Smythe, OD, MS, ASCO president and dean of the Pacific University College of Optometry. “The video reinforces what many optometrists already know, Doctors of Optometry have unlimited career opportunities, great success at achieving work/life balance and are primary health care providers that make a real difference.” Complementing the ASCO website and True Stories booklet, the video is the latest marketing tool developed for the “ASCO-American Optometric Association Joint Project on Further Developing a Robust, Diverse, and High Qualified National Applicant Pool” created to increase the number, quality and diversity of applicants to the 21 schools and colleges of optometry.