New Eyes for the Needy Teams With EyeRock Band for March Show in NYC

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NEW YORK— New Eyes for the Needy announced that it is partnering with The EyeRock Band for an evening of rock and roll music to raise funds for the organization’s programs. The band, which consists of the musicians from throughout the optical industry and special guest performers, will perform at New York’s Hard Rock Café on March 29, 2014.

“We are so excited that EyeRock approached us as a beneficiary of this concert,” said Jean Gajano, executive director of New Eyes, a private nonprofit organization that purchases new prescription eyeglasses for the poor living in the U.S. “It’s a great opportunity for New Eyes to raise awareness of what we do and to help so many more individuals in need with a pair of new glasses. And to do it in such a fun and iconic venue like the Hard Rock with so many accomplished musicians is an incredible bonus!”

EyeRock Band producer, Steve Santinelli, remarked, “We are thrilled to be working with such an exciting charity such as New Eyes for the Needy. They have done so much in helping improve vision for so many in need.

“The EyeRock Band’s mission has always been focused on uniting the optical industry in supporting a cause that improves the lives for those less fortunate than ourselves,” said Santinelli. “Starting in 1999 as a music jam with a handful of musicians from the optical business, the EyeRock Band has grown to over 35 singers and musicians who love classic rock and want to share their enthusiasm with their associates in a popular rock club for a common good.”

EyeRock will be held on Saturday, March 29 at the Hard Rock Café in New York City’s Times Square from 9 p.m. to 1 a.m. To learn about sponsorship opportunities, contact Jean Gajano at jgajano@new-eyes.org or (973) 376-4908.

Learn more about New Eyes for the Needy’s local and national programs in Vision Monday’s November 18 issue.

Since 1932, New Eyes for the Needy has improved the lives of over 390,000 disadvantaged children and adults in the U.S. through improved vision. New Eyes also collects and distributes used glasses throughout the developing world, enabling 8 million individuals overseas to see clearly since its founding.