Nick Palmiotto.

WYCKOFF, N.J.— Morel U.S.A. has announced the addition of Nick Palmiotto as director of sales, effective Jan. 12, 2015. Palmiotto will report directly to Tom Castiglione, chief executive officer of Morel U.S.A.

Palmiotto has been in the optical industry for over 20 years holding the position of vice presi¬dent of sales and marketing for the Logo Group and most recently for De Rigo Vision USA. With an expertise in sales team development, strategic merchandising techniques, and overall sales achievement, “Palmiotto will be a valuable asset to Morel as we execute a comprehensive growth strategy over the next several years,” the company said.