Maui Jim Appoints Jay Black VP of Global Marketing

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LAHAINA, Hawaii— Maui Jim has announced the appointment of Jay Black to vice president, global marketing.

According to Maui Jim, Black’s 17-year career in raising the visibility of some of the world’s foremost brands encompasses the development and execution of memorable programs for the global spirits manufacturer, Beam, Inc., and leading worldwide brewer, Anheuser-Busch.

He is known for impactful programs that transformed key brands including 180 Energy Drink, O’Doul’s, Tilt, and Bud Extra, the company said. His approach to strategic planning, market intelligence, brand activation and the use of new digital strategies allowed him to put these brands and others in front of millions of new consumers with compelling promotional programs that drove increased distribution and velocity growth.

“Maui Jim is already an iconic American brand that is known around the world for premium performance sunwear,” said Black. “There is a culture and heritage about this company that more people should know. In the past few months, we have introduced many new fashion-forward styles with superior lenses and some amazing frame technology that is far ahead of the industry. Looking forward, we will launch a new advertising campaign that brings our brand to life in vivid color and images.”

Black is a graduate in business and psychology from the University of Missouri in Columbia, Mo.