MOSCOW— Marcolin SpA has announced the signing of a joint venture agreement with Victoria Chizhova, founder and general director of the longstanding Russian operation in the eyewear market, Sover-M.

According to the company, this agreement was carried out as part of Marcolin’s International expansion plan and the transaction strengthens and broadens the distribution of its products throughout the Russian territory, creating the conditions for direct management of that market. Marcolin will control 51 percent of Sover-M, distributing all the products in Marcolin’s brand portfolio.

“The signing of this agreement is a further step in the direction already taken by Marcolin to combine extreme care of our brand portfolio with increasingly direct, selective presence in the major global markets,” said Valerio Giacobbi, general manager of sales, marketing and business strategies of Marcolin. “A partnership in this region, made possible with the support of a strong partner like Sover-M, will help to strengthen and balance our business in this important market.”

“We’re very pleased to join Marcolin Group, a company that we always admire for its strength in product and brand development, to foster the distribution of its large portfolio in our country,” added Chizhova.