Liljegren Joins Block Business Group as Director of Business Development

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BOCA RATON, Fla.— Block Business Group has added Erik Liljegren to its management team in the new position of director of business development.

Liljegren’s backround is in television and media production. He has run a successful video production company and has worked in broadcasting for several years.

Michael Block, president of Block Business Group commented, “We are pleased that Erik has decided to join our team. His unique knowledge and experience in video production and its application to the internet and social media will help BBG in its efforts to offer our members and our vendors opportunities to reach consumers in ways never before available to the independent channel. This fits with our transformation to becoming more than just a buying group that offers discounts, but rather an entity that will help our members to drive their top line in cooperation with our vendors. Erik’s primary focus will be to create programs to promote Block’s vendor products and services through the use of YouTube channels, social media and web based solutions.”

Liljegren added, “I have seen a lot of groups charging significant fees and promising future results and programs. Block has no fees to join and no ongoing expenses for the eyecare practitioner. As a partner to our members we want to help attract new patients and keep the existing patients interested in eyewear and trends in eyecare. Our mission is to help our vendors reach the consumers through our unique member programs and drive more business to the independent eyecare professionals.”