SANTA CLARA, Calif.—Intel Corp. (NASDAQ: INTC) has continued its push into the wearables category with the acquisition on this week of Vancouver, British Columbia-based Recon Instruments, maker of smart eyewear for sports and high-intensity environments.

Intel made an investment in Recon, in September 2013. The company, behind the first heads-up display product for sports eyewear, is a leader in the wearables space. Its products include Recon Jet smart eyewear and the company’s technology is used in ski goggles by Oakley, Smith, Scott, Zeal Optics, among others.

According to Intel’s Josh Walden, senior vice president and general manager of Intel’s New Technology Group, with that investment, Recon was formerly an Intel Capital portfolio company. He said, in a blog post this week, “We’ve gotten to know and admire their products and people over the last couple of years. This acquisition gives Intel a talented, experienced wearable computing team that will help us expand the market for head mounted display products and technologies.”

Walden added, “Customers and retailers of Recon products can rest assured they’ll continue selling, enhancing and marketing their products under the Recon brand without disruption. The team will also partner with Intel’s New Devices Group to develop smart device platforms for a broader set of customers and market segments. We are excited to welcome the Recon team to Intel, and we look forward to the amazing experiences we’ll invent together.”

Intel has recently established the New Technology Group, according to an Intel spokesperson. The group combines a number of research and technology efforts into a single organization to drive greater synergies in new and developing technology areas. This organization includes the New Devices Group working on wearable technology. Mike Bell of the New Devices Group, was a featured speaker in March on the Internet of Things and Intel’s approaches to wearables at Vision Monday’s 2015 Global Leadership Summit.

Commented Intel’s Walden, “The growth of wearable technology is creating a new playing field for innovation, and we’ve made tremendous strides in developing products and technologies to capture this next wave of computing.” In the last six months, Intel has disclosed plans for the Intel Curie module, a tiny hardware product based on the company’s first purpose-built system-on-chip (SoC) for wearable devices.

In late 2014, it unveiled a multiyear R&D collaboration with Luxottica Group S.p.A. and its Oakley brand to brand to fuse premium, luxury and sports eyewear with smart technology, as VMail reported and the company announced a partnership with TAG Heuer and Google to launch a Swiss smartwatch powered by Intel technology and Android Wear.