TROY, MICH.—I-Deal Optics has named Tim Fortier as director of key accounts and business development for North American operations. Fortier will be responsible for key accounts and internal business development initiatives at I-Deal Optics and will oversee the development of key market segments and direct initiatives to further advance I-Deal Optic's customer partnerships.

"Fortier is a respected professional in the optical community and will bring a wealth of experience to our company,” said Matthew Weingarden, vice president of I-Deal Optics. “His knowledge and expertise will complement our team and product mix furthering our reputation as a leader in the value eyewear marketplace."

Fortier joins I-Deal with more than 25 years of experience in various leadership and management capacities. He previously worked at Viva International for 12 years and most recently at Match Eyewear as vice president of sales for eastern U.S. and Canada.