Erin Gargan.

NEW YORK—Vision Monday has announced the final speaker for the upcoming VM Live Event called Power in #s; Maximizing the Potential of the ‘Hashtag Nation,’ part of VM’s ongoing Millennial Project, being held Wednesday, June 3 in Huntington Beach, Calif.

Erin Kathleen Gargan (@socalsocialite), founder of Socialite, LLC, an “experi-social” marketing agency, will address what sorts of marketing messages Millennials respond to, the sort of language needed and most importantly where and how those messages need to be delivered to be effective and authentic, followed by a few minutes of questions from the audience.

Gargan is a social media marketer who has been featured in Forbes, Business Insider, Reuters, WorldNews.com, BusinessWire.com, OC Metro, Orange County Business Journal, OC Register, The Top 3 For Entrepreneurs iTunes podcast, and other media outlets. Her social media management agency, Socialite, helps brands and people better leverage the power of creative social media content, social selling and digital relationship building. She also runs educational workshops to empower enterprise-level teams to better utilize social to accomplish their goals and help marketing teams better harness the power of social media marketing.

She joins Matt Rednor (@mrednor), founder and CEO of Decoded Advertising, who will speak about Capturing the Millennial Consumer, offering some general insights on the generation and how to appeal to them from a retail branding perspective. As well as, our previously announced optical retail and ECP panelists who will provide a distinct point of view on how they have found success with the Millennial consumer as an eyewear customer and patient, including:

• Julia Gogosha (@gogosha) – owner of Gogosha Optique, two high-end, service and design driven optical boutiques in Los Angeles.
• Aaron Lech, OD – owner of ClearVue Eye Care in Roseville, Calif., and a member of the Primary Eyecare Network advisory board.
• Matthew Geller, OD (@MatthewGellerOD) – founder and CEO, OptometryStudents.com, NewGradOptometry.com and CovalentCareers.com (co-founder); optometrist at Lakeside Eyecare and Casa De Oro Eyecare in San Diego, Calif.
• Kate Endress Doerksen (@KateDoerksen) – co-founder and CEO of DITTO.com, an e-commerce designer eyewear site with proprietary 3D virtual fitting technology.

Sponsored at the premier level by VSP and by Essilor as a supporting sponsor, the event will be held on June 3, 2015 from 4:00 p.m. to 6:00 p.m. at The Waterfront Beach Resort in Huntington Beach, Calif., with a cocktail hour for attendees and speakers to follow.

Tickets are $95 and can be purchased by visiting www.visionmonday.com/hashtagnation.