NEW YORK—With the 2014 FIFA World Cup kicking off on June 12 all eyes are on Brazil and many of those eyes are on the brand new face of the Police 2014 eyewear campaign from De Rigo Vision Spa, Neymar da Silva Santos Júnior, commonly known as Neymar.

Neymar is a 21 year-old Brazilian footballer who plays for La Liga Club FC Barcelona and the Brazilian national team, as a forward. The budding style icon and new Police brand ambassador has been called the new hope of international football and will be one of the main Brazilian team players under the spotlight during the World Cup which runs from June 12 to July 13, 2014.

Check out images from the campaign, as well as behind-the-scenes video from the shoot, here.