Latest News Eyewear Makeovers and Other Challenges on VisionMonday.com By Staff Wednesday, November 28, 2012 12:15 AM NEW YORK—New York City's 10/10 Optics is more than just an optical shop. At this Madison Avenue boutique, patients get the chance to look as glamorous as the neighborhood they shop in when they participate in store owner Ruth Domber's eyewear makeovers. Read more about this trend in the latest installment of New & Noteworthy and find out how Domber works her magic as optician, beautician and life coach. The World Sight Day Challenge, which officially began on Oct. 11 and ran throughout the entire month of October, elicited a wide-ranging and enthusiastic response from many different sectors of the optical community including eyecare practices, optical companies and industry organizations throughout North America. Some 15 companies took part in the Challenge hosting workplace fundraising activities, with many companies reporting that these events built social responsibility and goodwill within their respective corporate cultures. Click here to see how various companies raised funds and awareness for the WSD Challenge. For complete coverage of the World Sight Day Challenge go to A Greater Vision on VisionMonday.com.