NEW YORK—eponym, which develops eyewear and e-commerce platforms for style and fashion brands has launched DITTO’s advanced 3D virtual try-on technology on the e-commerce sites of its licensed eyewear brands: Classic Specs and Steven Alan Optical.

The growing New York-based eyewear licensing company, eponym, partnered with DITTO, proprietary creator of a leading 3D virtual try-on technology, to enrich the online shopping experience for consumers, the companies said.

When visiting an eponym partner site, customers can experience how glasses and sunglasses fit their faces right from their desktop or mobile phone by creating a DITTO,a 180-degree video of their face. The sophisticated facial recognition software enables this virtual try-on technology to detect more than 900 facial feature points and it is available across all devices.

“Adding DITTO will create a new level of personalization and convenience for our customers,” said Andrew Lipovsky, CEO and founder of eponym. He added, “Glasses and sunglasses need to be worn, and many consumers don't have access to our brick-and-mortar locations or don't want to wait for home try-on kits—Ditto provides a great solution for these customers. Adding DITTO's precise 3D technology gives shoppers the ability to explore a brand's entire collection and find the right frame in a matter of minutes.”

Lipovsky, who founded eponym in 2010, also told VMail, “When we founded eponym, it was to create a more modern approach to selling the eyewear. We develop brands for smaller, more specialty designers and forego the traditional licensing model. We also enable those designers and brands to reach the consumer by building a beautiful e-commerce platform and we also can wholesale those lines and bring their online presence to other retailers. eponym's collaboration platform increases profit-sharing, opens the design process and leverages data for unparalleled marketing reach.”

Among the brands in eponym's portfolio are Steven Alan and Anthropologie, and the firm counts Sam Altman, Alexis Ohanian, and Tenfore Holdings, as investors. Eponym wholesales the Steven Alan line, Lipovsky told VMail, working with retailers that the designer’s apparel is already in, including Nordstrom’s, Shopbop, other specialty retailers and some select optical accounts.

All eponym’s brand partners, including those to be announced in 2016 and beyond, will employ DITTO technology on the respective brands’ websites.

“We are in the midst of an exciting transformation in the eyewear industry," said DITTO CEO Kate Doerksen. "Macro mobile and e-commerce trends and virtual try-on technology that shows how glasses fit online before you buy are driving customers online in droves. We are thrilled to work with eponym and help them reinvent the way that customers find the right pair for their unique face from any device."

Doerksen told VMail, “We are definitely open to working with new online partners and are actively looking for the right partnerships for 2016. If people are interested in adding our virtual try-on technology to their site, they can email me at kate@ditto.com.”

DITTO is a technology company, based in San Francisco. Its 3D virtual try-on technology enables customers to make a “DITTO” video of their face from their mobile device or webcam. Ditto features a range of proprietary frame recommendation tools to help customers select glasses, as VMail has reported.