Latest News EyeBuyDirect.com Debuts New Brand Identity and Website Focused on Value Priced Glasses By Staff Friday, May 02, 2014 12:30 AM AUSTIN, Texas—Online prescription eyewear retailer EyeBuyDirect.com (EBD) has announced the launch of a new website and brand identity, featuring a range of custom eyeglass frames and lens options targeting the value segment of the market. The new EBD site features over 1,200 customizable frames for men, women and children in traditional, sport and sunglass frames with both classic and trendy styles for a variety of fashion preferences. The site also offers single vision and multifocal prescription lenses available with a wide range of coatings and tints. “We're pleased to introduce our new website, because it enables consumers to easily navigate and select their perfect pair of glasses from among our extensive collection of customizable frames and lenses," said Roy Hessel, EyeBuyDirect founder and CEO. "Providing attractive, affordable eyecare for the broadest range of consumers is at the core of our mission. Our company is vertically integrated in house from R&D and frame design; to merchandizing, customer service and shipping, which enables us to maintain the integrity of our product and services while passing minimal costs on to our customers." Since 2012, EyeBuyDirect has been part of Essilor International (Paris: EI).